About BaseCommand
We're building the operating layer for the renewal motion
BaseCommand ships purpose-built AI agents for the work that drives GRR and NRR, the metrics public-company CEOs are graded on and the ones spreadsheets shouldn't be running.
Why we exist
Gainsight-level intelligence shouldn't cost $50K
For a decade and a half, the playbook for renewal teams at growing B2B SaaS companies has been the same: outgrow the budget that fits your current CRM, then sign a six-figure contract for a Customer Success Platform. Health scoring, churn prediction, NRR rollups, renewal forecasting: all locked behind a tier most teams couldn't justify until they were already too big to fail without it.
The teams in the middle, running 100 to 700 renewals a year on their CRM, building health scores in Google Sheets, calling the renewal forecast off a CSM's gut, have been building their own version of Renewal Intelligence the hard way. Spreadsheets, custom properties, manual cadences, and a lot of Sunday-night triage.
BaseCommand is what happens when you take that playbook, write it down, and let AI agents run it. Flat-rate. Runs on your CRM. No per-token costs. The Renewal Intelligence layer the middle has been building by hand, finally productized.
What we believe
Six ideas that shape what we ship
Renewals deserve their own category
"Customer Intelligence" is saturated and vague. "Renewal Intelligence" is where budget actually sits: board-level metrics, allocated budget, the forecast that matters. We named the category because nobody else did.
Agents do the work
A dashboard tells you what happened. An agent does the work. We ship workflows that read your CRM, run the analysis, and hand you the output, with no extra tab to monitor.
The playbook beats the platform
Multi-year anchor pricing. The 120/90/60/30 cadence. Real proposal math. The hard part isn't the AI. It's knowing what a good renewal motion looks like. We start from the playbook and let the AI execute it.
Flat rate, no per-token costs
You shouldn't need a finance review to run an agent. One predictable subscription, billed by BaseCommand, whether you run 10 agents a month or 10,000. No metering, no surprises.
Honest about what we are
Early-stage product. No SOC 2 yet. We tell you upfront, and we offer a sandbox-evaluation path for security reviews that need it. No pretending to be enterprise-grade before we are.
Land where the work lives
CRMs are the system of record for renewals. We started with HubSpot as our first connector (the CRM where we saw the gap most clearly), and the architecture is designed to extend to other CRMs as the renewal motion shows up there.
How we build
Four principles, no exceptions
Read-only by default
Most agents read your CRM and return analysis. The few that write back are explicit, opt-in, and clearly labeled per agent.
No migration, no separate platform
No migration project and no platform to maintain. You connect your CRM with OAuth and agents run on a working copy synced into an encrypted, US-hosted store scoped to you, purged the moment you disconnect.
Workflow-first
Conversational AI is a feature. Renewal Intelligence is a workflow problem. Our agents are deterministic pipelines that run end-to-end, not chatbots you have to prompt.
Built for the renewal motion specifically
Every agent ladders up to Renewal Intelligence: health, churn, expansion, forecast, proposal, cadence. We don't chase adjacent use cases that dilute the playbook.
Who's behind it
Founder-led, by design
Michael Ewing
Founder, BaseCommand · Ewing Ventures LLC
I spent 12 years running renewal and Customer Success teams at B2B SaaS companies. Every time I needed Gainsight-level intelligence, the answer was a $50K platform my company couldn't justify. So we built it ourselves: in spreadsheets, custom properties, and Monday-morning rituals.
BaseCommand is that homegrown playbook turned into a product. Health scoring, multi-year proposal math, the 120/90/60/30 cadence, operational forecast roll-up. The work I used to do by hand,, now run by AI agents on top of your live CRM data.
I currently lead Renewals & GTM Agentic Strategy at Quickbase, which keeps the playbook honest. BaseCommand is the externalized version of the same thinking, built for teams that aren't at Quickbase scale and shouldn't need to be.
The bigger picture
BaseCommand is part of the Agentic GTM & Systems group at Ewing Ventures LLC
Ewing Ventures is the parent: a small portfolio focused on Agentic GTM: the application of AI agents to revenue, retention, and operating motions in B2B SaaS. BaseCommand is the first product to ship.
The agents are billed by BaseCommand as one flat monthly subscription. We own the playbook, the workflows, and the relationship, so the flat rate stays flat, with no per-token costs passed through to you.
See what an agent-run renewal motion looks like
Browse the agent fleet, or read the full Renewal Intelligence definition.
Questions? hello@basecommand.ai