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Renewal Intelligence
for Revenue Teams
1 to 2 emails a month on what we're learning about renewal motion for revenue teams. Benchmarks, playbooks, what's working for renewal builders. No sales pitches. Unsubscribe anytime.
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Renewal Motion Notes
What's working in renewal CS, distilled from the field. 1–2 emails a month.
CS Benchmarks
NRR, churn rate, and health scoring data from real B2B SaaS portfolios.
Renewal Playbooks
Practical guides for running Customer Success renewal motion on the CRM you already have.
Built for CS and Renewal Leaders
If any of these describe you, you're in the right place.
VP of CS or Director of Renewals managing a portfolio in your CRM
CSM managing 30–80 accounts and prepping for renewals in spreadsheets
CS Ops building dashboards and health scores without Gainsight budget
RevOps leader responsible for data quality and pipeline accuracy in your CRM
Primary ICP:Renewal Builders: the person tasked with standing up, modernizing, or scaling the renewal function on their CRM. We add the Renewal Intelligence layer most CRM copilots can't do at portfolio scale, free to start on the CRM you already have.
Explore the flagship capabilities
What each agent does, what it reads from your CRM, and what it produces, so you can see how it fits your renewal motion.
Customer Health Monitor
Portfolio-wide health scores for every account — not just renewals — using standard HubSpot data
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Champion Watch
Fuses a champion-risk meeting signal with an external leadership-change signal on the same account and drafts a tactful re-thread email to a backup stakeholder
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Account Brief
Complete account intelligence in 30 seconds — health score, stakeholder map, risk signals, and actions
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From the Builder
"I spent 15+ years running renewal teams at B2B SaaS companies. The intelligence I needed most was always buried in the CRM. So I built BaseCommand: AI agents that read your CRM as-is and surface the Renewal Intelligence layer you've been building in spreadsheets."
Michael Ewing
Founder, BaseCommand · Ewing Ventures LLC