Glossary
Renewal Intelligence Glossary
Key terms and concepts for renewal operations, customer success, and revenue retention.
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Churn Rate
Churn rate measures the percentage of customers or revenue lost over a given period. Customer churn counts logos lost; revenue churn measures the dollar impact. Both are essential for understanding retention health.
Read full definitionGross Revenue Retention (GRR)
Gross Revenue Retention measures the percentage of recurring revenue retained from existing customers over a period, excluding expansion. GRR only accounts for contraction and churn, making it a pure measure of your ability to keep what you have.
Read full definitionNet Revenue Retention (NRR)
Net Revenue Retention measures the percentage of recurring revenue retained from existing customers over a period, including expansion, contraction, and churn. An NRR above 100% means the business is growing from its existing customer base alone.
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