Turn a buying moment into an expansion conversation
Catches a fresh growth event on a customer account and drafts an expansion-opener email to the budget owner
Everything included. Cancel anytime.
Expansion Trigger
Draft the expansion opener when a buying moment hits
What you get
Growth event detected and classified: funding, hiring surge, expansion signal, or budget indicator
Budget owner or relevant contact identified from the account
Expansion-opener email drafted, grounded in the specific event
Signal summary with the event details and why this account was surfaced
One-click release or dismiss from your Inbox
Lands in your Inbox when a qualifying growth event is detected on a customer account. Review the draft, adjust the angle, and release, or hold.
How It Works
Up and running in under 2 minutes
Producers Monitor Continuously
Expansion Trigger watches your customer accounts for external growth signals: the kinds of events that indicate new budget or a new use case.
Signal Detected: Draft Created
When a qualifying growth event hits a customer account, the agent identifies the budget owner and drafts an expansion-opener email tied to the specific signal.
Review in Your Inbox
The draft lands in your Inbox alongside the event context. Adjust the angle if needed, then release, or dismiss if the timing is off.
Nothing Sends Until You Release It
Every draft requires your review and release. The agent does the watch and the drafting. You make the call.
The Difference
Stop guessing. Start knowing.
Without Expansion Trigger
A customer raises a funding round and the team finds out from a news alert three weeks later
Buying moments pass unworked because the team is heads-down on renewals
Expansion outreach written cold, without connecting to the specific event
The window closes before anyone has engaged the budget owner
With Expansion Trigger
Growth event surfaced the day it happens, with a draft already in the Inbox
Expansion email tied directly to the event: funding, hiring, or budget signal
Budget owner identified and contacted while the moment is still fresh
Renewal team captures expansion ARR without having to monitor signals manually
Capabilities
What's Inside
Growth Signal Detection
Monitors customer accounts for funding events, hiring surges, geographic expansion, and budget cycle indicators.
Budget Owner Identification
Identifies the most relevant contact at the account to receive the expansion conversation, not necessarily the day-to-day contact.
Event-Grounded Draft
The expansion-opener email references the specific signal, making it feel timely and relevant, not generic.
Human-in-the-Loop Release
Every draft lands in your Inbox for review. The signal and draft are presented together so you have full context before releasing.
Built for you if…
You're a CSM or AE responsible for expansion ARR in existing accounts
You're a CS leader who wants the team to act on buying moments automatically
You're managing a large book where manually monitoring signals is impossible
You want expansion outreach to feel timely and event-driven, not formulaic
A funding round is a 30-day window. After that, budget is allocated and the conversation gets harder.
$25/mo/mo founder rate · everything included · cancel anytime
Common Questions
Funding rounds, significant hiring surges, new office or market expansion announcements, and other signals indicating new budget or a growing footprint. The agent looks for events on accounts already in your book.
The Inbox item will surface alongside the account context. You can decide to fold the expansion angle into the renewal conversation or hold the outreach until after the renewal closes.
Yes. Every draft is fully editable in the Inbox. You review, adjust the framing or tone if needed, and then release. Nothing sends without your explicit approval.
Subscribe and see results in 2 minutes
Connect your CRM and Expansion Trigger goes to work across your portfolio. The results land in your Inbox to review and release. Cancel anytime · no per-token costs.
Everything included. Cancel anytime.
$25/mo/mo founder rate · everything included · see pricing