Draft the first touch for renewals that have gone quiet

For renewals with no active cadence, drafts a brief, warm proactive check-in email and emits it for review

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Proactive Outreach

Draft proactive check-ins for uncadenced renewals

What you get

1

Renewal account flagged: upcoming renewal, no active cadence detected

2

Account context: days to renewal, ARR, last engagement date

3

Drafted proactive check-in email: brief, warm, and specific to the account

4

Triage reasoning explaining why this account was surfaced now

5

One-click release or dismiss from your Inbox

Lands in your Inbox when a renewal account is approaching its renewal window with no active cadence. Review the draft check-in email and release, or hold if you're already in conversation.

How It Works

Up and running in under 2 minutes

1

Producer Scans for Uncadenced Renewals

Proactive Outreach monitors your renewal book for accounts approaching the renewal window with no active outreach cadence.

2

Gap Detected: Draft Created

When an uncadenced renewal is detected, the agent drafts a brief, warm check-in email grounded in the account context.

3

Review in Your Inbox

The drafted check-in lands in your Inbox alongside the account's renewal timeline and last engagement date. Release if the timing is right, or dismiss if you're already in conversation.

4

Nothing Sends Until You Release It

Every draft requires your explicit review and release. The producer flags the gap and writes the email. You decide whether it goes.

The Difference

Stop guessing. Start knowing.

Without Proactive Outreach

Renewals approaching with no outreach in motion, and nobody noticed until it was 30 days out

The CSM is managing active renewals and the quiet ones stay quiet

Proactive check-ins only happen for accounts someone is already thinking about

Accounts drift from uncadenced to at-risk because the first touch never happened

With Proactive Outreach

Every uncadenced renewal surfaced before the window closes

Drafted check-in email ready to review, so the team doesn't have to start from blank

Proactive outreach coverage across the whole book, not just the loudest accounts

Renewal conversations started weeks earlier when there's still time to influence the outcome

Capabilities

What's Inside

A

Uncadenced Renewal Detection

Monitors the renewal book for accounts entering the renewal window without any active outreach cadence, catching the ones that are about to slip through.

B

Account-Grounded Draft

The check-in email references the account's specific context: ARR, renewal timing, and last engagement, not a generic template.

C

Timing Signal

Each Inbox item shows days to renewal and last engagement date so you can assess whether the timing of the draft makes sense before releasing.

D

Human-in-the-Loop Release

Every draft requires your review. The producer surfaces the gap and the draft. You decide what goes to the customer.

Built for you if…

You're a CSM managing a book large enough that quiet accounts get missed

You're a CS leader who wants proactive outreach coverage across the whole renewal book

You're running a renewal motion and can't rely on CSMs to self-identify which accounts need a first touch

You want the team focused on active conversations while the producer handles the uncadenced sweep

The renewal that never got a proactive touch is the one that churns on auto-pilot.

$25/mo/mo founder rate · everything included · cancel anytime

Common Questions

The producer checks whether the account has any outreach scheduled or recently sent within the renewal motion. If there's no active cadence record and no recent outreach activity, the account is flagged.

If the conversation isn't reflected as an active cadence in the renewal motion, the account may still surface. Dismiss the Inbox item. It takes one click. The producer is conservative: it's better to surface a duplicate than miss a gap.

The timing is calibrated to surface accounts early enough that there's time to run a meaningful cadence before the renewal date, typically when the account enters the renewal window without any cadence in place.

Subscribe and see results in 2 minutes

Connect your CRM and Proactive Outreach goes to work across your portfolio. The results land in your Inbox to review and release. Cancel anytime · no per-token costs.

Everything included. Cancel anytime.

Subscribe to BaseCommand

$25/mo/mo founder rate · everything included · see pricing

Everything included · founder pricing·$25/mo

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